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Viral Marketing – Free Book

We have mentioned that we want to use the power of networking to get our book on the best seller list on Amazon – which is really a form of viral marketing, in that we are getting our friends,...

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Old School Marketing

I have just read an interesting blog on http://blog.buzzoodle.com/index.php/2008/12/29/old-school-marketing/ that reviews that although all the new marketing techniques such as using Facebook, blogs...

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Viral Marketing

The following report from Sky News says it all really. The big advert agencies are using viral marketing to great effect. However, you don’t have to have a big budget to harness the power of viral...

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Marketing Tribes

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead...

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Video Marketing

Good marketing is engaging and meets the reader, listener or viewer where they are in their mind, which is why I liked this animation from Ann Lewis at Recover Your Balance www.recoveryourbalance.com....

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Tipex – Viral Marketing Campaign

This is a very quick blog post, but it contains a link to a very good piece of viral marketing by Tipex. I have spent at least 10 minutes playing around with it, sent it to a few people and I am now...

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